German fashion house MCM has tapped Puerto Rican rapper Iann Dior for its new spring/summer 2022 campaign, which aims to evoke a 'happy, vibrant world, showcasing a fresh perspective on the year ahead'.
Dior's track Let You accompanied the campaign video, and he said of the collaboration 'I’m really excited to finally collaborate with MCM on their new spring/summer 22 launch since I’ve been a fan of the brand for as long as I can remember. This season gave me the perfect opportunity to align myself with the brand, product and vision - following their 45th anniversary. It’s incredible to not only be the face of the campaign but also to have the chance to lend my sound'.